Problem-based marketing consulting
Your marketing is stuck. I find out why, and fix it.
I help CEOs, founders and marketing leaders figure out why their marketing isn't delivering, then fix the real problem. Not more campaigns. The actual root cause, across your operations, tools, strategy and team.
Taking 2–3 engagements per quarter · Working remotely with teams worldwide
- 5+ yearsfixing B2B marketing operations, from campaigns to CRM and reporting
- HubSpot · MarketoAdobe Certified Marketo Engage Business Practitioner, with Salesforce and Zoho CRM experience
- Hands-onI diagnose the problem and build the fix myself, then hand it over to your team
The problems I fix
Marketing problems are operational, technical and strategic. Rarely creative.
Every engagement starts with one question: what's actually getting in the way? These are the five problems I see most often.
You can't trust your numbers
- Different reports show different numbers
- No one can say which campaigns bring in revenue
- Leadership asks simple questions and gets slow, messy answers
One clean, reliable view of your marketing data, so everyone trusts the numbers and can answer questions in minutes, not days.
Your tools don't work together
- You pay for marketing tools that no one fully uses
- Data has to be moved between systems by hand
- Each new tool adds complexity instead of speed
Audit your marketing tech stack, cut what's wasted and connect the rest, so your tools save time instead of eating it.
Busy, but not aligned
- The team works hard, but it's unclear if it's moving revenue
- Marketing and sales pull in different directions
- There's no clear plan tying activity to business goals
A simple, shared marketing plan tied to revenue, so everyone knows what they're working toward and why.
Your team can't keep up
- A few people carry most of the workload
- Skills gaps slow everything down
- Hiring and training can't keep up with the work
Map the skills your team needs, build clear processes and a training plan, so the team can grow without burning out.
Growth stalled, and you don't know why
- What worked last year isn't working now
- Every new attempt brings smaller returns
- No one can explain why growth slowed
Find what changed and the real blocker, then build a clear path back to growth based on evidence, not guesswork.
You know something's off, but not what.
That's the most common starting point. Describe what you're seeing in plain language and I'll tell you where I'd look first.
Describe the problemHow an engagement works
Diagnose first. Then fix. Then hand it over.
You work with me directly from the first reply to the handover. No account managers, no junior team.
- Step 1 · Diagnose
Find the root cause
I review your data, tools, processes and plan, and talk to the people doing the work, until the real blocker is clear.
- Step 2 · Fix
Build the solution
Dashboards, integrations, workflows, plans or processes. I build the fix hands-on rather than leaving you a slide deck.
- Step 3 · Hand over
Make it stick
Documentation, SOPs and training, so your team can run it without me.
Results
Real problems. Real fixes. Real results.
Cutting client escalations to zero
The problemA marketing automation delivery team was hitting delays and errors, and clients were escalating every month.
The fixRan a gap analysis, wrote SOPs and added a QA step, so quality no longer depended on a few people.
A repeatable lead engine for a European B2B audience
The problemEvents and webinars ran one at a time, with no consistent path from registration to a sales conversation.
The fixBuilt an end-to-end webinar program, from topic planning and promotion to a clear MQL-to-SQL handoff.
Launching a new service in a new region
The problemA completely new service, in a new region, with no existing audience or pipeline behind it.
The fixAn integrated 8-week campaign across LinkedIn, email, webinars and a dedicated landing page.
One dashboard instead of three platforms
The problemMarketing data sat in HubSpot, Salesforce and Klaviyo, so every question meant pulling and reconciling three sets of reports.
The fixBrought all three into a single Looker Studio dashboard with one shared set of definitions.
Request a diagnosis
Ready to fix the real problem?
This isn't a contact form. It's a quick intake. Tell me what's going on in plain language. The clearer you are about the problem, the more useful my first reply will be.
- ResponseWithin 48 hours, directly from me.
- Scope2–3 engagements per quarter.